Steps to Increase Visitors to Your Blog
Successful inbound marketing strategy lies around the concept of being able to publish content (tips, tricks, advise, etc.) to potential customers/clients that they can use to grow their business/organization. A company blog is one of the vital channels that, without it, the traditional inbound strategy fails to create quality leads for your company.
To increase visits to your website and in order to have the successful stream of leads, you must have some sort of channel to send content out to the masses. In many cases, an informative blog will engage the readers (visitors) to your website.
Everyone’s time is valuable so I’ll keep the steps to increase visitors to your blog short:
- Create content that people want to read
- Make sure you use keywords you want to target for the page
- Make the title eye-catching and attention-grabbing
- Advertise, share, and spread the word
What you publish has to be information that people will find valuable. The information should be useful for the end reader.
For example, when I click on articles to read, I click on the link because I find it as an opportunity to be able to learn more about an area of industry I am interested in. I may click on other links as well because they may offer productivity or ‘life hacks’ that I could possibly use in my day-to-day activities. Just like that, your content should be informative for whatever group of people you choose to target your content to.