Happy New Year!
Let’s go straight into the topic for this topic: bad marketing or bad product?
Skip to 6:15 in this video: http://www.inc.com/gary-vaynerchuk/askgaryvee-episode-162-best-marketing-cant-fix-a-bad-product.html
A viewer of The #AskGaryVeeShow asks whether or not how you “distinguish between bad marketing strategy that’s not working and just having a crappy product?”
You may hire great minds and try various marketing strategies known in your field, but, if you have a product or service that’s subprime – or even if your business isn’t being run properly – the best marketing strategies known to mankind won’t help solve your problems – be it help selling the product or improving your brand.
To have a great brand or to increase sales/revenue for your product/service, you need to genuinely have a valuable service or product that people want. To be a good brand, your company should be a responsible corporate citizen of your respective communities.
However, if you have a good product or service, great marketing can help your product or service reach beyond its potential.
What are your thoughts? Leave a comment below of your take on this topic.